iPhone 5C: Gorgeous, cynical and heartless

I feel a preface is required; The iPhone 5C is Gorgeous.

It’s also been well received by mainstream critics, with average reviews hovering around the 8/10 or 4 star mark. That’s a pretty amazing achievement for a phone that will soon be dropping into the mid-range market in terms of hardware specs.

Unsurprisingly, there’s a common negative, an ‘ah but’ if you will, amongst the reviews. This lower-end iPhone isn’t much cheaper than it’s all new brother. This isn’t really what I’m driving at here though. If the people at Apple think the £450 region is the right price point for their product, then that’s their decision.

The Problem? This time, they’re not allowed to determine the price point.

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battlefield 3

Battlefield 3: Realistic Fun Simulator

I must confess, I was never really interested in the Battlefield series. Despite being having the marketing potential of its publisher EA, it managed to stay under my radar for many years, as it was for most intents and purposes a niche title. Truly a hipster Call of Duty, it was a modern military shooter before modern military shooters were cool. By the time that EA seemed committed to a mainstream marketing push for the series with battlefield 3, Call of Duty had already cemented its position as the biggest game in the industry, and I was busy catching up for lost time with Modern Warfare 2. I had no room in my life for another appalling guilty pleasure.

However, two whole years after origin launched, EA seems to have gotten the hang of making its products attractive to its customers. With its price now down to a permanent £14.99, and even offering the Close Quarters DLC for free during E3 2013, I finally felt motivated to buy the game and check out this ‘Call of duty for multi-cellular organisms’.

I was impressed. Briefly.

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