iPhone 5C: Gorgeous, cynical and heartless

I feel a preface is required; The iPhone 5C is Gorgeous.

It’s also been well received by mainstream critics, with average reviews hovering around the 8/10 or 4 star mark. That’s a pretty amazing achievement for a phone that will soon be dropping into the mid-range market in terms of hardware specs.

Unsurprisingly, there’s a common negative, an ‘ah but’ if you will, amongst the reviews. This lower-end iPhone isn’t much cheaper than it’s all new brother. This isn’t really what I’m driving at here though. If the people at Apple think the £450 region is the right price point for their product, then that’s their decision.

The Problem? This time, they’re not allowed to determine the price point.

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